DESIGN, BRANDING, web graphics, ILLUSTRATION MARKETING & GRAPHIC DESIGN TRAINING

Tel UK: 07501 104696

teather creative design

5. Remember your name

Design for Print link

10. The main purpose of your logo is to appeal to your customers

Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)

3. Keep it timeless

Include the name of your company as well as a symbol and/or initials – your logo might work on its own one day, but to start with it will need some help. 

Just because you know what your initials or design stands for your customers might need some help!

Example of logo designed by Teather Creative Design (copyright TCD)

What are your brand’s core values?
Use the psychology of colour and shape to help convey this to your customers.

Do something different from your competitors but make sure it is memorable for the right reasons…
Who is your target market?

Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)

Don’t include any image that may look out of date in 5 to 15 years time for instance a mobile phone, CD or photograph

Make it easy to understand visually – think of visual clues to subtly include as part of your logo.

9. Consider a type-only logo

Simple logos are easily recognisable and easy to remember.

Example of logo designed by Teather Creative Design (copyright TCD)
Logos and Branding link
Example of logo designed by Teather Creative Design (copyright TCD)

A well-chosen typeface is often all you need to create a fantastic logo.
Don’t worry too much about a ‘symbol’ – you might find you really don’t need one…

Get In Touch link
Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)
Website Graphics link
Avatars and Illustrations link

6. Choose typefaces with care

2. Make it memorable

Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)
Information & Pricing
Example of logo designed by Teather Creative Design (copyright TCD)

8. Research other logos in your industry

Example of logo designed by Teather Creative Design (copyright TCD)

1. Keep it simple

Example of logo designed by Teather Creative Design (copyright TCD)
Teather Creative Design Logo
Home Page Link
Example of logo designed by Teather Creative Design (copyright TCD)

What works?, What doesn’t?, What is overused? Which colours?
This doesn’t mean you then have to follow the trend however…remember you need to stand out from the crowd…but just make sure it is for all the right reasons!

4. Make it personal

Try to look at it through the eyes of your ideal customers when you are thinking of getting a new logo or refreshing your branding and then ask some trusted customers their opinions before making your final decision.


At Teather Creative Design you will not get the 'hard sell', we are not here to win prizes or to make mega-bucks. What we will do is listen to what you actually want from your logo and branding, and we will work with you until you are completely satisfied that you have got exactly the design and feel you need to appeal to your customers and then we will support you in getting that branding out where you want it, be that via print or the web.


We’ll help you every step of the way!

Example of logo designed by Teather Creative Design (copyright TCD)

7. Show your customers what you do

Two typefaces maximum and make sure they are easy to read and complement each other.
If you use two typefaces make sure at least one is a sans serif face.
Make your typeface match your brand – bold fonts for strength, open fonts for a contemporary feel, elegant serif fonts for authority and class, or italic slanting fonts to indicate ‘moving forward’.

Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)
Example of logo designed by Teather Creative Design (copyright TCD)

Your Logo and Branding

Have to Work Hard for you

Your logo is without doubt the central hub around which your company branding strategy works and it’s the visual embodiment of everything that customers associate with you and your products or service.
Small businesses often forget the importance of having a strong logo, or put it off until they can afford to hire a designer to invent one for them but we believe in giving small business owners like you the training, advice and confidence you need to be able to spot a good logo when you see it - so here are our top 10 tips for getting it right!