Tel UK: 07501 104696
Include the name of your company as well as a symbol and/or initials – your logo might work on its own one day, but to start with it will need some help.
Just because you know what your initials or design stands for your customers might need some help!
What are your brand’s core values?
Use the psychology of colour and shape to help convey this to your customers.
Do something different from your competitors but make sure it is memorable for the right reasons…
Who is your target market?
Don’t include any image that may look out of date in 5 to 15 years time for instance a mobile phone, CD or photograph
Make it easy to understand visually – think of visual clues to subtly include as part of your logo.
Simple logos are easily recognisable and easy to remember.
A well-chosen typeface is often all you need to create a fantastic logo.
Don’t worry too much about a ‘symbol’ – you might find you really don’t need one…
What works?, What doesn’t?, What is overused? Which colours?
This doesn’t mean you then have to follow the trend however…remember you need to stand out from the crowd…but just make sure it is for all the right reasons!
Try to look at it through the eyes of your ideal customers when you are thinking of getting a new logo or refreshing your branding and then ask some trusted customers their opinions before making your final decision.
At Teather Creative Design you will not get the 'hard sell', we are not here to win prizes or to make mega-bucks. What we will do is listen to what you actually want from your logo and branding, and we will work with you until you are completely satisfied that you have got exactly the design and feel you need to appeal to your customers and then we will support you in getting that branding out where you want it, be that via print or the web.
We’ll help you every step of the way!
Two typefaces maximum and make sure they are easy to read and complement each other.
If you use two typefaces make sure at least one is a sans serif face.
Make your typeface match your brand – bold fonts for strength, open fonts for a contemporary feel, elegant serif fonts for authority and class, or italic slanting fonts to indicate ‘moving forward’.
Your logo is without doubt the central hub around which your company branding strategy works and it’s the visual embodiment of everything that customers associate with you and your products or service.
Small businesses often forget the importance of having a strong logo, or put it off until they can afford to hire a designer to invent one for them but we believe in giving small business owners like you the training, advice and confidence you need to be able to spot a good logo when you see it - so here are our top 10 tips for getting it right!
All images are drawn by Sammy Teather at Teather Creative Design and each copyright is owned by the individuals and/or companies who commissioned and purchased the designs.
Teather Creative Design reserve the rights to use designs on their website and for TCD publicity purposes only.
For more information or to chat about how Teather Creative Design can help you, please call 07501 104696 or email on email@example.com